LESSON 7 - SHAKEOLOGY TRAINING

You have a 2 part assignment today so make sure to finish both parts! Today we are switching things up. I don’t love to get deep into things with my newer coaches but I think that it is sooooo important to have a basic understanding of WHY Shakeology is so amazing so that you can answer your customers’ questions and also combat their objections…

Shakeology is an incredible tool that I am so excited and honored to be able to share with people. If you are a coach then odds are good that you already love Shakeology too! Sharing our love for it can be easy because we understand the benefits already! But Shakeology is also where a lot of objections come in.

And understandably so, people don't fully know what's in it and what it can do for them and they lump it in with other lower quality protein powders. When you do that, it seems ridiculous to pay $3-4/serving for it! But Shakeology is not just a protein powder like you can pick up at Whole Foods. It's so much more. And it has ingredients that no other shake on the market can stand up against.

While I don't want you guys to be salesmen slinging facts around, I do believe that knowledge is power.

Seay Stanford is one of the Bombshell Dynasty's elite coaches. She is also one of the MOST KNOWLEDGEABLE coaches around when it comes to nutrition. You should definitely be following her so look her up! Her blog is a treasure trove of info.

HOMEWORK PART 1: Here is Seay's ingredient training video on ShakeO. Watch it and write down 3 things you learned that you want to remember to share with people when they ask you about Shakeology!

HOMEWORK PART 2: Ever get a PRICE OBJECTION when it comes to Shakeology?! Nah… I didn't think so! Pshhhh! OF COURSE YOU HAVE! And there is very good reason for that! It's got high quality ingredients and so it has a higher price tag. This webinar is going to explain WHY it's not a matter of it being TOO EXPENSIVE… but rather, a lack of understanding of it's (& YOUR) value! Start at SLIDE 29 and take notes!

http://www.instantpresenter.com/bombshell/E952D8848048 

You are halfway through your NEW COACH TRAINING! You should have notes from your homework over the last week! I want you to email me your notes! Send it to me at marshasmrcka@yahoo.com with "POP QUIZ" in the subject line. You didn't think I was going to let you go that long without proving to me that you were staying on top of things, did you? ;) 

LESSON 6 - VITAL BEHAVIORS AND INVITING

Today we’re going to dive in deeper to what actions you can take each day to help you be successful as a coach! It can be overwhelming to try to figure out where to start and how to keep Beachbody from taking over all your spare time. So here are what we call the "3 Vital Behaviors". These simple tasks should become second nature to you. They are the simple actions you should be doing daily to grow as a person and as a coach! These actions form the foundation of your activity as a Beachbody coach each day!

CHECK OUT THE OFFICIAL PDF: 
http://www.beachbody.com/text/pdf/3_Vital_Behaviors_Document_Final.pdf

1. Personal Development (spend at least 10 minutes working on YOU!)
2. Be Proof The Products Work (we talked about this already, remember?) 
3. INVITE (invite people to your challenge groups or to be coaches)

Easy enough right? "But what does 'INVITE' really mean?" I'm glad you asked....

For some people it might mean spamming everyone you know about joining your groups. But not for our team! For our team it means building relationships!
Beachbody calls it “FORM”-ing 
F- family 
O-occupation 
R-recreation 
M-message 

This is just a way of saying, "Don't attack people with an impersonal sales pitch!" Simple enough, right? Basically FORM means to be interested in someone as a human and as a person. This is a KEY element of who we are as a team! We are always striving to be INTERESTED in others instead of thinking only of ourself. "FORM" is a simple way of breaking down how to get to know someone or break the ice with them. This is great for people who you might not have seen for a long time (old school friends) or acquaintances or referrals.

this is what our team is all about!

Here is a form all about using FORM to talk to people about your challenges:
http://www.beachbodycoach.com/uploads/fckeditor/mdbody/File/downloads/pdfs/InvitationGuide%209.26.12.pdf

HOMEWORK: If you didn't finish it yesterday, I want you to come up with a list of 10 people who you think might benefit from joining a challenge or becoming a coach and I want you to reach out to them using the FORM method. I know this can be scary but being a coach is all about pushing yourself outside of your comfort zone. I'm not telling you to tell them they need to lose weight or beg them to become a Beachbody coach. I want you to be interested in THEM! Re-connect or break the ice with them and open up the windows of communication. People don't care how much you know until they know how much you care. No one likes feeling sales pitched to. This business is about GENUINELY caring about helping people.

Email it to me at marshasmrcka@yahoo.com with "LESSON 6" in the subject line.

LESSON 5 - CHALLENGE PACKS AND SUCCESS CLUB

Today's lesson is a big one so make sure you have a bit of time to dial in! I'm breaking it into 2 parts to keep it organized! We're going to be talking about two very important things: Challenge Packs and Success Club. You might be familiar with one or both of these terms or they might both sound completely new to you. Fear not! We'll get you in the know asap! Let's dive in...

PART ONE:

The easiest and most natural way to quickly build your Beachbody income and earn sweet free prizes/vacations is through CHALLENGE PACKS! Challenge Packs are a fitness program and a month supply of Shakeology bundled and priced at a discount. Challengers who buy challenge packs will also have the opportunity to enter the Beachbody Challenge, a transformation contest where $500 is awarded to one person EVERY DAY! All they have to do is submit their before and after photos!

Not only are Challenge Packs the least expensive way for a customer to get started strong, but you also earn TWO Success Club points for each one you sell making your monthly goal of hitting Success Club 5 that much easier! (Don't worry, we'll talk about Success Club next!)

EVEN BETTER... Your customer saves between 25-30% off retail by purchasing a challenge pack... and to top it all off... If that customer decides they want to become a coach... they can have their $39.95 fee waived just because they started out by purchasing a challenge pack! They can sign up as a coach at the same time as they purchase their challenge pack and Beachbody will waive the coach sign up fee ($39.95!) or if they order a challenge pack from you and later decide to become a coach they will have the option to get their coach sign up fee REFUNDED by submitting proof to Beachbody that they purchased a challenge pack in the past! It is really a huge WIN/WIN because it gives your customers the best chance for success and best discounts and you get rewarded as well with commission and points!

Some of you probably are familiar with this because you yourself bought a challenge pack, so you know how awesome they are!

As coaches, we reserve our Challenge Groups for people who purchase Challenge Packs. This is for 2 main reasons... 

1. Customers who aren't willing to commit to purchasing a challenge pack (the fitness program and shakeology) usually aren't ready to commit to the challenge and don't end up having a good experience or good results. That is bad for them (a waste of their time and money) and for you (lack of a success story).

2. As a coach, you want everyone to have the BEST possible chance at success and that comes from committing to BOTH fitness and nutrition. That is what the Challenge Pack allows them to do. As a coach, you want to know that you gave your challengers the best possible tools. If they don't use them and don't succeed you still know that you did your best as a coach. If you allow people into your challenge groups who are only willing to do a fitness program and not willing to manage their nutrition with a healthy diet and Shakeology, they are most likely not going have great results or a great experience (you can't out-exercise a bad diet!) and then you as a coach will have to deal with their lack of results knowing that they didn't have all the tools they needed. It's not a great feeling. So it's better to just avoid it.

Exceptions: 
There are a few times when exceptions need to be made. Some examples of this would be...
1. A customer already has a fitness program and thus only needs Shakeology. (So they don't really need to buy a challenge pack, they just need to buy Shakeology so they have both items. That's okay! I would still let them into my group as long as they had both key pieces!) A great way to help them get a deal is to see if they would be interested in using the 3-Day Refresh Challenge Pack, the Club Membership Challenge Pack (so that they can benefit from 90 days of streamed workouts On Demand), the Performance Line Challenge Pack, or another fitness program to add to their workout library in a challenge pack.  
2. There is a medical reason why they can't be on Shakeology. This is RARE! But every now and then something will come up. An extreme allergy. A doctor's recommendation. Etc. We have to respect our customers' medical issues and their doctors.
3. Pregnancy/Breastfeeding. While it is my personal opinion that Shakeology is fine during both that is not a point I push on any pregnant or breastfeeding woman. Since Shakeology is not tested on pregnant women or breastfeeding women (just like nothing is) it has the same warning as everything else to consult your doctor first. I always have pregnant or breastfeeding challengers take the ingredient list for Shakeology to their doctor or pediatrician for approval and I respect their decision either way!

PART TWO: 

Maybe you’ve heard it talked about in some trainings so far. Or you’ve seen me talk about "Success Club points". Or maybe you’ve seen the abbreviation “SC5” and wondered what it all means?

Well… Success Club is a status level you can get each month with Beachbody. It's a FOUNDATIONAL GOAL that we as coaches should have for ourselves every single month. It has been a non-negotiable goal for me every month since coaching over 25 months, and I have hit it every month since I started!

Success Club works on a point system. To be in Success Club you have to earn at least 5 points each month.

Here are the ways you can earn points: 
-Sell a Challenge Pack to a new customer : 2 points
-Sell Shakeology on Home Direct (aka autoship) to a new customer: 1 point
-Sign up a new coach with an order worth 90PV (like Shakeology) - 1 point

So to hit SC5 and get Success Club for the month you'd need to get: 
2 new challengers who purchased a challenge pack (4 points)
and 1 person who bought shakeology on auto ship. (1 point)

 --or--

-3 new challengers who purchase challenge packs (6 points)

--or--

5 people who buy Shakeology on auto ship (5 points)

--or---

...You get the picture! There are lots of combinations. But the main thing is you need at least 5 points to qualify for it each month. And each month your start over. 

Beachbody incentivizes earning Success Club as well! Not only does it help move your business forward by helping you earn income and also having people to be in your challenge groups, you can also win prizes!

For example, if you hit SC5 each of your first 3 months as a coach they will give you
a FREE ticket to Coach Summit! (who wants to be roommates?!?!?) Be sure to click the link and register to attend the biggest Beachbody company event all year!

And there is a success club reward trip each year! This year you could earn a free trip to an all inclusive Caribbean Cruise to Jamaica and Haiti. (If you've seen me posting about how Adam and I are getting to go on a cruise for free that is why! I earned it by my Success Club points last year!) You can actually get your entire vacation for 2 paid for just by earning enough points in the year!  Click THIS LINK to register to attend - it's free to get on the wait list and you can decide if you want to attend when/if your name gets off the wait list. Work out with celebrity trainers, network with other coaches, and vacation for FREE!!!

Homework: Watch this video explaining the benefits of Success Club. When you’ve finished watching it I want you to write down 2 key takeaways and I want you to commit to hitting Success Club 5 every month as a coach! Make sure you understand how to do that then begin making a list of people who might be interested in joining your first challenge group!

Email it to me at marshasmrcka@yahoo.com with "LESSON 5" in the subject line.

LESSON 4 - CHALLENGE GROUPS (OUR BREAD AND BUTTER!)

Today we are going to be talking about CHALLENGE GROUPS!!! Challenges have changed the game in coaching and they will be the foundation for your business as a coach. They are the easiest way to show others what BEACHBODY is ALL ABOUT and attract the right people into becoming coaches and joining your team and they also help people have better results and experiences using Beachbody’s programs!

 BUT FIRST, you need to know HOW TO RUN THEM EFFECTIVELY!!! So I figured, why not learn from one of THE BEST, Miss Melanie Mitro (she is on track to be the #1 top coach 2015 and she is also a Bombshell Dynasty member like me and you), and find out how SHE personally keeps her clients engaged and focused on getting RESULTS! 

You should all currently be in a challenge group or have just completed one. I expect every single one of my coaches to go through one of my challenge groups. This helps you to get an idea of what these groups are about. Each coach runs their groups slightly differently and that's part of the beauty. You get to make it your own! Take what you like from my groups, leave out what you don't, add in your own ideas and voice and cater it toward the people you attract.

There are a few things that are always the same in challenge groups and you'll be given the tools to be able to do them! All the assignments are already created for you! All you have to do is put them into your group each day and check in with your challengers!

A few key elements of a successful challenge group are:
- A pre-season week to prepare and get to know everyone
- Tracking progress with measurements and photos
- Goal-setting with your challengers
- Daily accountability posts from you, their coach!
- A safe, judgement free zone where they can feel comfortable

To make a challenge group, you select the option to "Create a Group" on Facebook. Then when you are setting it up you set the privacy to SECRET. This ensures that only the people who are in the group can see what is posted and can see that the group even exists. Since people are sharing personal information and photos it's a nice thing to set the privacy so restricted.

Then you (or whoever else you set as an administrator in the group) can add people in. I like to always have at least 1 "welcome" post in there so people know what the group is when they see the notification that they've been added.

Some coaches have set dates for their groups. For example... our team typically begins 2 challenges each month, and they fall on the 1st and 3rd Monday of each month for congruency and flow, and so that we are all on the same schedule of when we begin our groups. This enables us to co-host and team up with one another for our challenges. This not only helps us stay organized, but always gives us a group to offer our customers without having them wait too long for a support group to help them get started.  It's really up to you how you want to do it!

You need at least 3 people (in my opinion) to make a group. That ensures that no one feels lonely and that some conversations can flow. You set the tone though so make sure you are positive and excited and active with your challengers. If you don't have enough challengers for your own group at any time, you can always team up with another coach on our team and run your groups together! That way you can help each other and have more challengers to participate.

Feel free to use whatever coach groups you are in (like our Team Fit4mation and Royal Republic groups on Facebook) to look for a coach to team up with if you need to team up with someone to add to your group.

HOMEWORK: Your assignment today is to watch this video and write down two key things you took away from this video and that you are going to start doing in your OWN challenges! I have also added links to various Challenge Group assignments for you. You'll find my Team Fit4mation 30 day challenge and weekly customer emails here. Use these to make your own challenge group assignments! Remember, don't just copy ours exactly. Make it your own! Your challengers signed up with you for a reason, they like your voice and personality so tweak the assignments to make them fit YOU. :)

Email it to me at marshasmrcka@yahoo.com with "LESSON 4" in the subject line.

LESSON 3 - PRODUCT OF THE PRODUCT

Today we are talking about a really pivotal aspect of successful coaching. If you want to succeed as a coach there is ONE THING... beyond ANYTHING ELSE that will help you to succeed and that is... ACTIVELY AND CONSISTENTLY BEING A PRODUCT OF THE PRODUCT!

What does that mean? It means that you aren’t just out there peddling workout programs and Shakeology. It means that you are sharing from your own experiences with them and you are consistently on your own journey to be the best version of you.

This mentality helps our team to maintain INTEGRITY. We are not about being salespeople. We are about sharing things that work for us with our friends, family, and networks and INVITING them into the journey for themselves!

We never want to come off as billboards or commercials. No one likes that! I'm sure you can think of more than 1 person on Facebook who is always peddling or selling something and it's so annoying when it comes up in your newsfeed. That is the opposite of what I want you to do as a coach!

The easiest way to avoid being "that person" is actively being involved in the workout programs and drinking Shakeology, and sharing that with your networks!

HOMEWORK: Watch the video below from Elite Coach and Bombshell, Lindsay Stay, about being a product of the product. When you're done I want you to email me and tell me which fitness program and Shakeology flavor you are currently committed to... or are committing to TODAY!

Email it to me at marshasmrcka@yahoo.com with "LESSON 3" in the subject line.

LESSON 2 - USING AND SENDING DIRECT LINKS

 

 

Beachbody gives us coaches all the tools we need to be successful. We don't have to worry about building special websites or housing any product, they handle all of that for us. (That's part of what our $15 business fee for being a coach covers!) Today we are going to be talking about setting up your coaching websites and learning how to use those links and direct links to help your customers find the products they are looking for easily so that you get credit for their orders! This is one of our first lessons because you need to know how to do this to start earning income!

Beachbody gives you multiple (customizable) websites you can use in your business. The two that you will most likely use the most often are your Beachbody Coach site and your Shakeology site. These are sites you can send people to when they want to order a product or sign up as a coach under you. 

You should already have your Beachbody Coach website and Shakeology website set up (there were instructions on how to do this in the welcome email I sent you when you first signed up!) and have found your coach ID. You will need your coach ID to create direct links.

WHY USE DIRECT LINKS?

You can always just send someone to your Beachbody Coach page. BUT for me, I like to make things EXTRA EASY and fool-proof for my customers, so when I know they want to purchase something specific, like a 21 Day Fix Challenge pack, rather than sending them to my main coaching page and having them have to search around for the program, I send them a direct link to the challenge pack with my coach ID attached to it (so that I make sure to receive the credit)

Basically direct links are like affiliate links directly to the individual items so people just click once and they are there. No chance of losing them or of them ordering the wrong thing on accident!

Here is what a direct link to the 21 Day Fix challenge pack looks like:
http://teambeachbody.com/shop/-/shopping/BCP21D160?referringRepId=YourCoachID 

All you would need to do to make this link work for YOU is take out the words "YourCoachID" and put in your # (mine is 558677) so I would put:  
http://teambeachbody.com/shop/-/shopping/BCP21D160?referringRepId=558677

Here is a {STEP BY STEP} explanation on how to get your customers DIRECT links to what they need to make the ordering process SUPER SIMPLE for them!

#1 - You will need to have your COACH ID # {Try to memorize this number, as you will be using it often!}

You can find it in your COACH ONLINE OFFICE right below your name.

To get to your COACH ONLINE OFFICE, go to www.teambeachbody.com, log in >> COACH >> COACH ONLINE OFFICE

#2 - Go to www.coachingcodes.com (Scroll down until you see this)

Enter your coach ID # & click GET YOUR SCREEN NAME --- Then just click on the bottom two boxes without changing the text. (Doing this will change ALL links below to link to YOU!)

#3 - Scroll down and find the category for the link you need: New Accounts, Videos, Programs, Nutrition, Challenge Packs, The Ultimate Reset, etc... and then you should see the exact link you need... Copy the long link and paste it to your customer! {btw, just FYI, if you are logged into your coach account and try to test these links, they will not work correctly for you... you need to log out in order to test them! Always make sure YOUR coach # is at the end of every link}

QUICK TIP!

I would suggest you start a document where you keep the links you will use all of the time!

The ones I would save are the following (along with anything else you seem to sell or use often!):

FREE MEMBERSHIP: https://www.teambeachbody.com/signup/-/signup/free?referringRepId=YOURCOACHID

SHOP: http://www.teambeachbody.com/shop/-/shopping?referringRepId=YOURCOACHID

BECOME A COACH: https://www.teambeachbody.com/signup/-/signup/coach?referringRepId=YOURCOACHID

CHALLENGE PACK PAGE: http://www.teambeachbody.com/connect/beachbody-challenge?referringRepId=YOURCOACHID

SHAKEOLOGY: http://www.teambeachbody.com/shop/-/shopping/MDSUSH311G?referringRepId=YOURCOACHID

HOMEWORK: I suggest you copy these links above into a new document of your own and insert YOUR COACH ID so that you have all your direct links ready to go, along with some of the more popular ones that you use often (21 Day Fix Challenge Pack, for example). Keep them in a special document that you can access easily and quickly. (I like to use Evernote or Google Docs for this sort of thing so I can access it from any location!) When you’re done I want you to email me the following direct links of yours:

1. the direct link I'd need to make you my free coach
2. the direct link I'd need to order the PIYO challenge pack

Email it to me at marshasmrcka@yahoo.com with "LESSON 2" in the subject line.